B2B Marketing Insights | Email Marketing | B2B Demand Generation

What happens when search-related data shows your organization’s content isn’t delivering? You dig deeper into data. That’s what Brian Piper does as director of content strategy and assessment at the…

Replace “finance” with “marketing,” and the challenge remains true. While marketers can access vast amounts of data and have numerous tools to analyze and present them, non-marketers in the company…

Public relations and content marketing can work well together. But if you measure them the same way, you miss the point of content marketing entirely. Unfortunately, too many content marketers…

In the 20th century, marketers relied on coupons, customers’ anecdotal feedback, and mainstream media subscriber numbers to understand their reach and impact. It was an educated guessing game at best to…

The e-book awaited an audience willing to provide their contact information. To attract those downloads, the company spent $15,000 to promote it. The landing page saw 3,400 visits. Only 106…

You don’t need to do the math yourself. But you do need to figure out which metrics (among the many available) to track. Rather than spinning the marketing metrics roulette…

Seth, a data scientist and New York Times bestselling author, recounts the story of Jeff Seder, an entrepreneur and self-described innovator in analytics for horse racing. With three degrees from…

Yet many marketers try to do that. Every Monday morning, they open their laptops, consult their dashboards, hunt around for a better answer, and eventually return to the same familiar…

Joahne heads up both marketing and insights for Semaine Health, which offers vitamins, minerals, and supplements through retail stores and direct-to-consumer channels.  It traces its roots to a scientific process:…

Digital marketing gave marketers something they’d never had before: concrete numbers. But more than two decades in, leadership has moved the goalposts. Now, the C-suite expects more than activity counts…

Designed to make the entry process simple and strategic, the Submission Guide provides clear criteria, practical tips, and expert guidance to help you present your work at its strongest. Get…

You craft narratives for campaigns, blogs, and video series. But when it’s time to report the results, the charts take over. Humana’s David Ciommo sees the consequences. The company had 44,000 dashboards…

Marketers hem and haw in their reply, concluding with some form of, “We can’t really calculate that.” Too often, that stops the conversation. From there, executive support and budgets for…

The B2B Marketing UK Agencies Benchmarking Report is back and better than ever, featuring brand-new sections, a unique look at the marketing landscape and much more, utilizing data from 65+…

Winning awards is nice. Turning that recognition into a powerful marketing strategy is better. Your peers share their best advice for using honors to build trust, drive growth, and amplify…

Has it been ages since you updated the brand’s buyer personas? Or maybe you never created them in the first place. Current personas make your B2B content and marketing more…